Being “Industrial Designers” we are futurists — We are always exploring, developing and presenting product concepts that does not yet exist, but can. We love this unique relationship we share with uncertainty. _ PAUL & SUHASINI (together in pursuit of design excellence since 2005)


Industrial Designer | Design Thinking Expert


Paul is an international award winning industrial product designer, alumni of the prestigious National Institute of Design (NID), Electrical Engineer and a Cartoonist who re-defines everyday objects. His designs are led by consumer focused  incremental innovation and refined sense of style. He has designed over 300+ iconic everyday objects in 121 product categories for clients across 14 countries.


His “Design Thinking Simplified” workshops/lectures are most sought after by business leaders seeking creative methods to innovate and empower their teams with the creative spark! Paul has been invited by Appolo Munich, Infosys, Hewlett-Packard and Dell amongst many others to share his unique Design Thinking process for Innovation by Observation.


In 2004 he created the Spherical Bulb Holder  & Angular Multi-plug for GM Modular which became the most iconic best seller designs in India and have now become a standard for the entire electrical industry. Paul had also been actively involved in New Product Developments at LG Electronics, India & Seoul for nearly a decade where he led experimental, hence “First in India” kind of projects. He has successfully designed and developed products for Whirlpool, Havells, Orient, Syska, Polycab, Bluebird and many others.


Winner of Red Dot Award (twice!) and numerous international awards his work has been extensively published / exhibited internationally including the Triennale Museum in Milan, Ambiente Fair in Frankfurt, Red Dot Award Show in Singapore, Avenue of Stars in Hong Kong, Lite-On Awards Show in Taiwan, Design Korea Exhibition/Design Olympiad in Seoul and Alliance Francaise in Delhi.


In 2010, Paul Sandip was awarded with 100% scholarship by Domus Academy,  the home of Italian Design in Milan.


Paul has been honored by Prime Minister of India Mr.Narendra Modi as a Designpreneur in 2005 & President of Taiwan Mr.Ma Ying-jeou in 2010. In 2003 he received the guidance of Prof. Ezio Manzini, a world renowned expert on sustainable design from Italy. Paul’s work is held in permanent collections of Danish Design Museum, Copenhagen since 2009, as an example of Design to improve life!


He has designed and developed medical / diagnostic devices in association with Public Health Foundation of India. Since 2013, Paul is a Jury Member for the India Design Mark. He is also a registered industrial designer with the Government of India under the National Manufacturing Competitiveness Program.


In 2014, Paul was invited as a TEDx speaker  by Hewlett Packard (HP), Bangalore and twice again in 2019 by TEDx ICEM & TEDxPune.


In 2018 Dell approached him to mentor & judge a nation wide design challange Designathon 2.0 A short motivational video was made about his Design Thinking. Paul is a mentor for Dell Designathon 3.0 as well. His work shines bright for its simplicity and original design “thinking” as cited by industry experts, which led him to be featured by ForbesLife India Jan’16 edition for Re-imagining Everyday Objects! The same year he was commissioned by K-Mart  to design lifestyle products for their 191 retail stores in Australia.


In 2017, Paul was interviewed by NDTV Prime to share his expert thoughts on Innovation in Product Design for their show Mindspace. March 2018 dawned an opportunity to showcase his works at the Rashtrapati Bhawan. The same year Paul was selected to represent Industrial Design at the India-Italy Tech Leadership Roundtable in the august presence of His Excellency Mr. Giuseppe Conte the Prime Minister of Italy and Shri Narendra Modi the Prime Minister of India.


Paul Sandip lives and works out of 2 cities Noida and Pune.



Product Innovation / Consumer Insight / Color Material Finish


Project Focus:

Home Automation, Consumer Electronics, IOT, Home / Kitchen Appliances, Electrical Accessories, Lighting, Medical / Diagnostic Devices, Housewares, Molded Furniture, Infant products, Plastic / Metal pens, Porcelain Objects & Stainless Steel Lifestyle Accessories.


Toy Designer | Children Product Expert


An eminent toy designer, post graduate of National Institute of Design (NID) with her specialization in Toys and Children products. Suhasini is also an Electrical engineer and has done Management Program for Women Entrepreneurs (MPWE 2016) from IIM, Bangalore.


She designs the surprise toys found inside Kinder Joy for Indian / global market, sport toys for Disney, India and break-time play things for ITC Foods.


Suhasini was approached by the creators of  the charachter Chota Bheem to build the strategies for promotional toys and merchandise. She is the brain behind many sassy board games for kids produced by FRANK and instrumental in setting up a new board games company for Brijbasi Art Press Ltd., a renowned printing press in Delhi.


She is the first toy designer in the country to have her name imprinted on the games designed by her for Indian and global clients. In 2015, SNAPDEAL, which is India’s Largest Online Shopping Portal collaborated with her as a Toy Expert.


Suhasini loves exploring new materials and has spent months in factories and bamboo/rubberwood jungles in China and Thailand understanding  safety standards while designing infant products.


She has worked extensively on rubber wood toys, new designs of which are launched every year at various Toy Fairs across the globe. Her designs of school furniture, both in rubber wood and Blow molded plastic have generated huge revenues, thus becoming best sellers.


Her success lies in taking concepts to reality by connecting the right resources with the people she works with. Thus, been able to serve quite a number of toy manufacturers, helping them accelerate their business growth. Her services as a toy designer are sought after by toy companies in India, China, Thailand, Italy, UK, USA and Germany.


She has been a Young Creative Enterprenuer Award Finalist organised by British Council. Her work has been honored  by Prime Minister of India Mr. Narendra Modi as a Designpreneur in 2005 and President of Taiwan Mr. Ma Ying-jeou in 2010.


She has been featured on the cover of INDULGE Magazine by Indian Express in 2011 and in the Best of FEMINA in 2012, apart from several other notable magazines. Suhasini has also been a speaker at TEDx HP Bangalore in 2014.


She is a visiting faculty at NID, NIFT. Jury member at NIFT Delhi. Speaker at several design events and appears on NDTV chat show, “Bringing up Baby”, to share her perspective on choosing and buying age appropriate toys for children. Also to talk about special need toys, developmental toys and toy safety.


In 2017, NDTV Prime interviewed Suhasini to share her expert opinion about Toy Design scenario in the country for their show Mindspace.


March 2018 dawned an opportunity to showcase her works at the Rashtrapati Bhawan, office of the 14th President of India Shri Ram Nath Kovind. The same year her Toy Design process was documented by Dell in their video series “Design Circle – The Creative Journey”,capturing the story of designs, from idea to reality.


On 10th November 2018, her journey as a successful Toy Designer was aired by All India Radio, India’s National Broadcaster since 1930.


Suhasini Paul lives and works out of 2 cities Noida and Pune.



Strategic Product Positioning / Toy design & Manufacturing / Color, Material & Finish /  TV programs for kids / Design awareness program for industry.


Project Focus:

Surprise Toys, Promotional Toys, Infant Products, School Furniture, Stationary, Puzzles, Activity & craft kits, Wooden / Plastic / Fabric Toys and Board Games.








Jan 2020

Paul Sandip & Suhasini, invited as speakers at the India Design Confluence, Ahmedabad.


Dec 2019

Jnana Prabodhini School, Pune invited Suhasini Paul to spread design awareness amongst students of std. 8 -10

Paul Sandip & Suhasini, special invitees at the 5th International Conference on Intellectual Property Rights at Le Meridian, New Delhi.


Nov 2019

Paul Sandip invited by Globuzz Studios, Pune for a Facebook LIVE chat on Incremental Innovation.

Suhasini Paul interviewd by Radio My FM 94.3 Indore.


Oct 2019

Sparkle RO Water Purifier shortlisted for Future of Design Awards by Businessworld

Book launch of “People Called Kolkata” a collection of stories and illustrations curated by Kamalika Bose at Kolkata Centre for Creativity.

Home Automation Switch Plate with Biometric Access Control designed for SKROMAN, to be exhibited at Acetech, Bangalore.

Paul Sandip & Suhasini invited to the launch of “Nilaya” by Asian Paints in association with Elle Decor, Bangalore.


Sept 2019

IXDD, Hyderabad invited Paul Sandip & Suhasini for Panel Discussion on the occassion of World Interaction Design Day.

NIFT, Chennai in association with Nippon Paints invited Paul Sandip & Suhasini to participate in Color Vision 20/21

NID, Ahmedabad invited Paul Sandip & Suhasini to conceptualize the framework for setting up West Bengal State Design Centre.

Paul Sandip invited to mentor Dell Designathon 3.0, a pan India Design Competition.


Aug 2019

Paul Sandip delivers his 3rd TED talk organized by TEDxPune.

Paul Sandip invited as a Panelist on “Cultivating an Innovation Mindset” by Infosys, Pune.


July 2019

Paul Sandip & Suhasini invited to “Never Stop India”, an event curated by Elle Decor & Economic Times in collaboration with HP, New Delhi


June 2019

Paul Sandip invited to give a Guest Lecture on “How to find your Passion” at Indira College of Engineering and Management, Pune.


May 2019

Home Automation Switch Plate with Biometric Access Control designed for SKROMAN, exhibited at Smart Home Expo, Mumbai.


April 2019

Star Wars Merchandise #designedbypaul launched in India.


March 2019

Paul Sandip delivers his 2nd TED Talk at TEDx ICEM, Pune.

94.3 Radio One, Pune interviewed Paul Sandip and Suhasini

Home Automation Switch Plate Amour 4.0 exhibited at COMEX Technology Show’19, Oman.


Feb 2019

Paul Sandip & Suhasini invited as speakers on Design Thinking at Wissenaire’19 organized by IIT Bhubaneswar.


Jan 2019

Paul Sandip invited to the Inaugural Ceremony of 23rd International Engineering and Technology Fair (IETF 2019), Delhi.

Suhasini Paul interviewed by Radio Suno 91.7 FM – First Indian Radio Station from Qatar.


Dec 2018

Home Automation Switch Plate Amour 4.0 exhibited at IIID Showcase INFINITY’18, Surat.

Paul Sandip hosted a virtual event on Design Thinking for Dell Technologies : Design Circle – The Thinking Forum

Paul Sandip invited as panel speaker on e-marketing for the Handicrafts sector by Naturally Bengal at Rabindra Tirtha, Kolkata.

Paul Sandip & Suhasini invited to The Stakeholders Meet organized by West Bengal Industrial Development Corporation (WBIDC), Kolkata.


Nov 2018

Paul Sandip & Suhasini invited to The Global Nagpur Summit organized by Nagpur First.

Paul Sandip & Suhasini interviewed by NDTV at their Noida Studio.

Suhasini Paul’s interview by All India Radio, aired on 512.6MHz at 9:17 pm on 10th Nov’2018


Oct 2018

Paul & Suhasini invited to attend the 24th India-Italy Tech Summit organized by CII and Dept. of  Science & Technology at Taj Palace, Delhi.

Knight Dessert Cooler designed for Orient Electric Ltd. exhibited at Canton Fair, China.

Paul Sandip & Suhasini drive from Noida to Pune, a 1700 km long journey via Jaipur, Udaipur, Ahmedabad,Surat, Udvada & Mumbai.

Paul Sandip invited as speaker on Design Thinking at the inaugural Business Conclave at Shiv Nadar University, Greater Noida.

Paul Sandip, special invitee at the 4th International Conference on Intellectual Property Rights at Le Meridian, New Delhi.

Paul Sandip invited as panelist at an exclusive Round Table Conference on “Reimagining Industry-Academia collaboration in the age of the Design Entrepreneur” hosted by Indian School of Design & Innovation, Mumbai.


Sep 2018

Paul Sandip invited as Jury member for Dell Designathon 2.0

Suhasini Paul interviewed by All India Radio (AIR), India’s National Broadcaster since 1930.

Suhasini Paul invited as guest speaker at LAD College of Architecture for Women, Nagpur

Paul Sandip & Suhasini invited as speakers by Young Inspirators Network – Art & Design Talks, Nagpur


Aug 2018

Paul Sandip invited as a speaker on Design Thinking & mentor for Dell Designathon 2.0, a national level design challenge at India Habitat Center, Delhi


July 2018

Paul Sandip & Suhasini special invitees to the 2nd Design Conclave, a social event by UPES at Taj Vivanta, Delhi


June 2018

Kolam Collection – Home Decor accessories in Brass & Slate launched at Ambiente 2018, India

Paul Sandip invited as Guest Speaker on World Industrial Design Day at Boston Scientific, Bangalore.

Paul Sandip & Suhasini special invitees to “The Talk of Town” a social event by Surfaces Reporter Magazine, New Delhi


April 2018

Paul Sandip invited as Guest Speaker on Design Thinking at AMWIN Conference by Apollo Munich Health Insurance at Taj Vivanta, Faridabad

Paul Sandip & Suhasini special invitees to the India Intellectual Property Convention scheduled on 26 April 2018 at Hotel Le-Meridien, New Delhi


March 2018

Knight Dessert Cooler designed for Orient Electric Ltd. launched in the Indian market

Utsav Collection selected for exhibiting at Festival of Innovation & Entrepreneurship (FINE) at Rashtrapati Bhawan, New Delhi

Futuristic Concept Products “Shapes of the Future” designed by Paul Sandip for Fybros Electric were exhibited at Elecrama’18, Greater Noida.

Set Top Box designed for Catvision Ltd. exhibited at the 26th Convergence 2018 held at Pragati Maidan, Delhi.

Paul Sandip invited as panel speaker on “Surface Design & Furniture Trends” at 6th International Conference on Laminates, organized by ILMA, Gurgaon


Feb 2018

Sketch by Paul Sandip displayed permenently at the reception of Radisson, Goa

Paul Sandip appointed as International Jury at the Pocket Seat Design Competition 2018.


Jan 2018

Modular Switch Plates & Accessories designed for Orient Electric Ltd. (CK Birla Group) lauched in Delhi.


Nov 2017

Creative process of Paul Sandip documented for a web series on Innovation by a video production house from Hyderabad.


Oct 2017

Digital Satellite Receiver designed for Catvision launched in SCaT India’17 at World Trade Centre, Mumbai.


Sept 2017

WhatsApp Group Just SAP (with over 100+ SAP professionals) invited Paul & Suhasini for a Q&A session on innovation.


June 2017

Paul Sandip shares his design journey at Studio Pepperfry, South Ex-II New Delhi

Rubber wood Toys designed by Suhasini Paul, exhibited at ASTRA’s 2017 Marketplace & Academy | Philadelphia, U.S.A.


May 2017

Alliance Francaise & StudioIF invite Paul Sandip to share his thoughts and works at Design X Design Expose’33 , Delhi

Paul Sandip invited as a keynote speaker on “Design to Compete” at Conference on Next Stage Manufacturing organized by CII, Jaipur


March 2017

Paul & Suhasini interviewed by NDTV Prime for their show Mind Space. 

Gourmet Kitchen “Role Play” Toy designed by Suhasini Paul, exhibited at Australian Toy Hobby and Licensing Fair 2017 | Melbourne, Australia


Feb 2017

Decorative Ceiling Fan Design by Paul Sandip launched by POLYCAB, Mumbai.

Rubber wood Toys designed by Suhasini Paul, exhibited at Spielwarenmesse International Toy Fair | Nuremberg, Germany


Jan 2017

GO Pen designed by Paul Sandip for CRESCO, Poland launched at Paper World Exhibition, Frankfurt

Crystal Bowl by Paul Sandip selected by Art Besel, Hong Kong for their exhibition “Design with Charachter”.

Paul Studio invited to exhibit at Venice Design 2017

Paul Sandip nominated for “Influential Leaders of India Award” by ERTC

Rubber wood Toys designed by Suhasini Paul, exhibited at Hong Kong Toys & Games Fair, China


Dec 2016

Paul Sandip  invited as a panel speaker at the First National Workshop organized by Ministry of Micro, Small & Medium Enterprises (MSME).


Nov 2016

Paul & Suhasini invited by Korea India Trade Association at IITF’16, Delhi


Sept 2016

WOW Taj Collection by Paul Sandip launched by Consortium Gifts, India.


May 2016

Suhasini Paul completes her Management Program for Women Entrepreneurs (MPWE 2016) from IIM, Bangalore.


April 2016

Decorative Ceiling Fan Design by Paul Sandip launched by POLYCAB, Mumbai.


March 2016

Suhasini Paul invited by YourStory for Start Up Conference on Womens Day Celebration, New Delhi


Feb 2016

Wooden Toys designed by Suhasini Paul launched at Nuremberg Toy Fair, Germany


Jan 2016

Paul Sandip invited as a guest speaker at BNI Prudent Meet, Kolkata

Utsav : Stainless Steel Home decor Signature Collection Exhibited at National Inditute of Design , Ahmedabad

Wooden Toys designed by Suhasini Paul launched at Hong Kong Toy Fair


Dec 2015

Paul Sandip nominated for Power Leaders of India Award’15 by World Consulting & Research Corp. (WCRC)

Paul Sandip  successfully completed  a Solar powered LED Torch /Lantern design project for Instapower Ltd. India.

Paul Sandip  selected as Jury Member for the India Design Mark 2015.


Oct 2015

Teethers designed by Paul Sandip, launched at the ABC Kids Expo, Las Vegas

Design for Day After Tomorrow- Innovation workshop hosted by Paul Sandip at Design Week, TDV India.


Aug 2015

Disposable Toilet Mug Nominated for World Design Impact Prize 2015-16 by ICSID | Montreal, Canada


June 2015

Paul Sandip & Suhasini are Special Invitees at the “Make in India: Making it Happen by Design” Conference | IDC-CII, Delhi

Pepperfry launches furnitures designed by Paul Sandip. Now available online at


May 2015

Paul Sandip & Suhasini invited as Panelists in the National Selection Process Committee of Welingkar Institute of Development & Research, Delhi

Look…don’t see! – A contextual Innovation workshop hosted by Paul Sandip at Design Week, TDV India.



April 2015

Paul Sandip & Suhasini proposed a Policy Amendment (New Category Inclusion) at the National Intellectual Property Rights Conference 2015, Delhi

Paul Sandip & Suhasini invited at the Launch of Plastic Housewares designed for PMD Pvt. Ltd.


Feb 2015

Utsav : Stainless Steel Home decor Signature Collection Exhibited at Indian Handicrafts & Gift Fair, Greater Noida

Paul and Suhasini shared their views about “Color and its impact on everyday life” at ColourNext’15 by Asian Paints, New Delhi

Rubberwood Toys Designed by Suhasini launched in Nuremberg Toy fair, Germany


Jan 2015

Paul Sandip & Suhasini invited as speakers at the 8th Indira International Innovation Summit, Pune

Wooden Toys designed by Suhasini Paul launched at Hong Kong Toy Fair


Dec 2014

Paul Sandip invited as a speaker at Indian Institute of Information Technology, Design & Manufacturing , Jabalpur

in collaboration with Ministry of Foreign Affairs, Japan


Oct 2014

Paul Sandip invited as Panel Member at Annual Technical Summit, IIT Gandhinagar.


July 2014

Paul Sandip & Suhasini invited as TEDx speakers by Hewlett Packard, Bangalore.


Feb 2014

Paul Studio hosts a discussion “Indian Insights” with Design Strategy team from Renault, France


Dec 2013

WAVE~Premium Switch Plates, Launched in Dubai.


Nov 2013

Paul Studio hosts a discussion “Design in India” with senior designer from Renault, France

Paul & Suhasini, Judge and Panelist at “Fire ‘n Wheel Design Festival”, Gurgaon


Sept 2013

Paul Sandip & Suhasini designed and launched the Paul Studio website.


Aug 2013

Paul Sandip, Speaker at Design Clinic on Engineering Goods, MSME, Ghaziabad


March 2013

Paul Studio Works exhibited at India Innovations Summit, Nagpur


Feb 2013

Signature Collections exhibited at Triennale Design Museum, Italy

Wooden Toys Collection launched at Nuremberg Toy Fair, Germany

EDiOTS : T-shirts exhibited at Design by Design, Alliance Francaise, New Delhi


Jan 2013      

Doodle Creativity Set exhibited at Toys & Games Fair, Hong Kong

Kids Villa – Dollhouse for children launched Toys & Games Fair, Hong Kong


July 2012

Paul & Suhasini as design experts at Asian Paints Workshop, New Delhi

Innovative sport toys for Disney launched at Toy Biz International, New Delhi

My Lilliput Army and Monster Hugs Exhibited at Alliance Francaise, New Delhi

Monster Hugs showcased at Toy Biz International, New Delhi


March 2012

FRAChair Exhibited at Thailand International Furniture Fair, Bangkok


Feb 2012

PLAY : Bulb Holders & Monster Hugs exhibited at Pune Design Festival

Suhasini, Speaker at Pune Design Festival, India

Paul shares his Clip story at MIT, Pune


Jan 2012

Planet-G / e-book Exhibited at ELECRAMA’12, Mumbai


Dec 2011            

Exhibit at Design by Design, Alliance Francaise, New Delhi

Grado-90 and Curve exhibited at ACETECH 2011, New Delhi

EDiOTS : T-shirts exhibited at Design INK Conference, Jaipur


May 2011                 

Disposable Mug in permanent collection at Design Museum, Denmark


Feb 2011     

Young Talents at Frankfurt Ambiente Fair, Germany

Disposable Mug exhibited at INDEX: Exhibition at IIT, Mumbai


Jan 2011     

Disposable Mug exhibited at INDEX: Exhibition in Bangalore


Dec 2010         

Useful Art displayed at Elle Décor Awards, Mumbai

Useful Art at Design Korea Exhibition, Seoul

Disposable Mug-INDEX:  Exhibition, Avenue of Stars, Hong Kong


Nov 2010  

Clip exhibited at Red Dot Museum, Singapore

Clip displayed at Design Mile Exhibition. Mumbai


Sept 2010  

Paul & Suhasini conduct a 3 day Workshop: Creative Methods at NID, Gandhinagar


Aug 2010        

Wind Tree displayed at Lite-On Awards, Taiwan


May 2010  

Suhasini, Speaker at Design sensitization seminar, TOY BIZ International, New Delhi


April 2010  

Paul & Suhasini, Speakers at Annual Design Exposition, IIT Kanpur


Dec 2009 

Paul, Speaker at 9th CII Design Summit, India

Paul, Guest jury at IILM Design School, Gurgaon, India.


Nov 2009     

Mug displayed at INDEX: Award Exhibition, Ishoej, Germany

Mug at INDEX: Award Exhibition, Hilleroed

Mug at INDEX: Award Exhibition, Singapore


Oct 2009

Mug displayed at INDEX: Award Exhibition, Seoul

Mug displayed at Seoul Design Olympiad, South Korea


Aug 2009

Mug exhibited at INDEX: Exhibition, Copenhagen


April 2009

Paul & Suhasini, Speakers at Design Connect – IILM Design School, Gurgaon.


Feb 2009       

Educational Board Games & Puzzles launched at Nuremberg Toy Fair, Germany


Dec 2008

Paul’s “Brainstorming” session at EDII, Ahmedabad


Nov 2008

Suhasini, invited as a Guest Speaker by NDTV on the chat show -‘Bringing up baby’


Feb 2008

Suhasini, invited as a toy design expert by NDTV on the chat show -‘Bringing up baby’


Dec 2007

Useful Art at 7th CII Design Idea Fair


Nov 2007

ATE – pencil sharpner, exhibited at the Red Dot Award show, Singapore


Oct 2007

ATE – pencil sharpner, displayed at Jindal Stainless Award show, New Delhi


Feb 2007

Water Cycle & Space Travel board games launched at Toy Fair, Nuremberg


Jan 2007

My 10 Rules Puzzles launched at Toys & Games Fair, Hong Kong


Aug 2006

Paul & Suhasini, “Our Philosophy of Design” at NIFT, New Delhi


Jan 2006

Nature Cycle Puzzles launched at Toys & Games Fair, Hong Kong


July 2005

Paul talks on “differential thinking” at ITPO, New Delhi


May 2005

Suhasini conducts Design workshop at NIFT, New Delhi


March 2005

Paul & Suhasini got married in Nagpur.


Feb 2005

Mug & Chakla – the rotimaker exhibited at NDBI – NID, Ahmmedabad

Paul & Suhasini honoured by Shri Narendra Modi as Designpreneurs of India.


Jan 2005

Paul Sandip & Suhasini started their Industrial design practice in Noida, U.P.