An electric device that allows more than one plug to connect to a single 3 pin socket by containing multiple sockets; particularly for mains electricity is termed as a multi-plug.
The Angular Multiplug is an example of “Insight to innovation” by Design. It is one of the Best Sellers on Amazon in the category of electrical accessories designed by Paul Sandip.
Why design a multiplug?
“We all multiplugs probably everyday at our office, home…and even while in transit. It is such a mundane object that we do not even notice it most often. However, I am sure you would have sometime felt if the product could be improved. As a designer of everyday objects, I took this opportunity to elevate the experience of using a multi-plug”. – Paul Sandip
Following were the 5 reasons for re-designing a multiplug:
1) Pins of the 2 Pin Plug tend to fall off due to gravity, as they become loose.
2) The holes of the 2 pin socket at the bottom are not easily visible.
3) The products looked bulky and boring
4) There is no indication if there is any power supply or not
5) Not sure whether it has surge protector inside or not.
By adding an angle of 40° at the bottom, the 2 pin plugs did not fall off anymore as a gravity lock was created to stop them from falling down. That gave birth to a whole new category of multiplugs – The Angular Multiplug.
The translucent orange back revealed that it has an inbuilt surge protector and indicator for reducing your cognitive load and thus makes you feel assured that it is working and it will protect your other devices when plugged into it.
Form & Function
The first product sample proved that the angular form that was created solved the functional problem of 2 pin plug falling off due to gravity.
The bottom face was tilted at an angle of 40° to improve convenience while plugging in. The angle stopped loose plugs from falling down. The Translucent Orange rear cover divided the visual bulk and added an element of interest!
The translucent orange color along with the white made a very attractive combination and it easily caught the attention of a prospective buyer at any retail counter.
Available pan India since 2005.