Book of Humorous Observations
i didn't say it!
It is a delightful compilation of hand drawn cartoons by Paul Sandip that offer a humorous and insightful perspective on the funny aspects of everyday life. Through witty illustrations and clever captions, the book explores the quirks, absurdities and relatable moments that define our daily experiences. “i didn’t say it!” is loved by premier Indian institutes such as NID, IIT, NIFT, NMIMS & MIT. It is displayed in their libraries and is meant to trigger imagination of future innovators. This book is designed to be a conversation starter!
Specifications: Size: A5 | No. of Pages: 150 | ISBN 9789334035391 | Price: INR 499/- ⭐⭐⭐⭐⭐ Rating on Amazon.in
Book Launch by TiE Hubli 2024
Paul Sandip received an overwhelming response at the Book Launch event hosted by TiE Hubli. Dr. V.S.V. Prasad graced the occasion with his enigmatic presence and shared a hearty laugh with us while flipping through the pages of Paul’s book : i didn’t say it!
Radio Fever 94.3 | Interview
Paul Sandip interviewed by MJ Tia of 94.3 Radio Fever about sustainability, innovative materials and also about his latest book : i didn’t say it! on World Earth Day.
Aired between 6-7pm on 22 April 2024.
AMI Arts Festival, Kolkata 2024
Paul Sandip shared his thoughts and process of documenting observations from everyday life and how he came about publishing his book series “i didn’t say it!”
Golden Book Award 2025
I didn’t say it! has been shortlisted for the prestigious Golden Book Award 2025.
About the Author / Cartoonist
Paul Sandip is an eminent Industrial designer, 4 times TEDx speaker, winner of the prestigious Red Dot Design Award twice, recipient of the “Designpreneur” title from Shri Narendra Modi and an Editorial Cartoonist. He has designed over 1000+ innovative products for his clients across 20 countries using his technique “Innovation by Observation”. He is a distinguished alumni of the National Institute of Design, NID Ahmedabad. Paul was awarded as the “Best Cartoonist of the Year 2000” by Nagpur University. He started professional cartooning at the age of 14. His cartoons stem from his observations of everyday life. He got his first break as a short story writer & illustrator with The Statesman, Kolkata. Later, while pursuing engineering studies he worked as a part-time sub-editor with Lokmat Times, Nagpur. This is where he got the opportunity to start his own daily Pocket cartoon column “Not as you see! – by Sandip” He has also worked as a freelance cartoonist with The Happening Nagpur, The Hitavada and Times of India. Paul Sandip uses his observational skills to both innovate as well as create humour.
If you wish to get a book signed by Paul Sandip, do contact us directly.
TEDx Talk : The Incredible Power of Observation
Paul Sandip in his 4th TEDx Talk shared the Incredible Power of Observation through his illustrated talk at Symbiosis Centre for Management Studies, Pune. He shared the journey of the observer behind the creator with a live audience on 20 Sept 2024. The session was followed by a quick book signing event. Watch full video here: Incredible Power of Observation
NID Library
The book is now a part of the permanent collection at the prestigious Knowledge Management Centre of NID Ahmedabad, Gandhinagar and Bangalore.
IIT, NMIMS, MIT & NIFT Library
The book is treasured at the Resource Centres of various other Design Institutes across the country, such as IIT Delhi, IIT Kanpur, IIT Roorkee, NIFT Chennai, NIFT Bangalore, NSHM Kolkata, Chitkara University Punjab, Avantika University Ujjain, Narsee Monjee Mumbai & MIT Institute of Design, Pune.
Art & Creativity Centre
The book is treasured in the Library of Kolkata Centre for Creativity (KCC), a non-profit organization dedicated to building a balanced aesthetic community by celebrating creativity, diversity and harmony. The rich and varied collection of books at KCC Library constitutes one of the most comprehensive views of modern and contemporary art in India and the world.
Where else can you find this book?
Retail Stores
If you want to pick up unique gifts for your loved ones… you can buy the books at NIDUS Store nestled inside the heart of NID campus in Ahmedabad.
Restaurants & Cafes
What do you do till your food arrives? Flip through the book “i didn’t say it!” They are available at EIGHT – Asian Restobar, Caffè ALLORA & FYOLE Cafe at The Phoenix Mall of Millennium. You can find them in Masala Mehfil at Balewadi Highstreet, The Rustle Nest in Baner & The Bookbar at Kothrud, Pune. Also available at Three Beans Cafe in Nagpur and Dr.Cafe in Khozikode!
Hair & Beauty Salons
What do you while waiting for your turn at the Salon? Flip through the book “i didn’t say it!” at Let’s Transform Salon at Balewadi Highstreet, the most happening place of Pune.
Author Talks
Dive into insightful conversations with Paul Sandip. Get to know his unique technique “Innovation by Observation” which is the reason behind creating the book of ideas “i didn’t say it!”
Podcast Interview
The Bookbar hosted a podcast interview with Paul Sandip to know about his unique technique “Innovation by Observation” which is the reason behind creating the book of ideas “i didn’t say it!”
Bookbar is an artisinal coffee and bookstore in Pune. Paul Sandip featured in Episode 01 of “In Conversations with Authors”, which is s series of thought provoking conversations with local authors/ Artists, Poets and creators from Pune.
The Design Podcast
“The Design Podcast” is a series of thought provoking conversations with designers from various industries. Paul Sandip was interviewed for Episode #44: Designing Best Selling Products with Paul Sandip, The only Indian in TOP 30 Dexigner, New York!
In Episode #44 of “The Design Podcast”, Paul shares his journey from studying at the National Institute of Design (NID) Ahmedabad to becoming a global design influencer. He discusses his philosophy of “Innovation by Observation”, his experience working with LG Electronics, and his contributions to innovative product design. The interview was filmed at Paul Studio, Pune.
Awards & Recognition
The book series “I Didn’t Say It!” is being awarded and appreciated at several occasions by various organizations and societies.
Book Signing
For cartoon lovers and people who appreciate humor, book signing event gives you an opportunity to collect an autographed book by designer Paul Sandip.
Love and appreciation from readers!
The new Dilbert 😀 Great stuff, look forward to the next volume!
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– Shameek Chakravarty, Bangalore
A great treasure of humor in a light hearted way… easy to relate to and laugh along … loved it !
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– Rashmi Hans, Hyderabad
This is the best book I have read in a while. From a 5 year old to 80 years old each member of my family is reading it….not only reading but reading it again and again.
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– Dr. Ananya Mitra, Kolkata
A great book by Mr.Paul capturing everyday life in a single frame.
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– Amarjeet Mohanty, IIT Delhi
In today’s world humour is a rare commodity. We have stopped laughing at ourselves and things happening around us. This book brings back that humour into our lives. I typically grab my morning tea and read a few pages everyday to get my daily dose of unadultrated laughter.
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– Debarchan Biswas, Mumbai
Great book to keep on your work table for de-stressing. These cartoons are delightful and insightful, capturing the essence of our daily lives with irony and humour. First browsing impression – the book is full of smiles. I plan to keep it on my table and open a page whenever I feel drowsy, especially post-lunch. Happy to recommend this book to all of you.
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– Yamini Belwal, Pune
The deep insights alongside the funnies are startling in contrast! Super Awesome!!!!!
– Zita Patnaik, Greater Noida
While the world look askance, you keep on observing as to what could be hidden in that situation.
– Anand Manapure, Nagpur
It was insightful and enjoyable like Instagram reels 😀
– Samson Mathai, Pune
This book is not a must-read, but must-experience and must-feel.
– Purushottam Sonthi, Hyderabad
A question which always intrigues me, is illustrated in the book.
– Shankar Dey, Mumbai
Witty take on everyday observations!
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– Mark Titus, Chennai
A great book I would like to recommend for budding creative people keen to observe atomic details in everyday life that triggers innovation eureka moment 🙂
– Sanjeev Das, Mumbai
Your book was on the table throughout the Diwali celebrations because I believe it would make a great gift for any of my guests.
– Sai Krishna Reddy Patil, Bangalore
Your book is so relatable. Simple yet intricate vision.
– Shampa Roy, Kolkata
Book Review Featured in Design Magazine!
E - Book : Kindle Edition
It is a delightful compilation of hand drawn cartoons by Paul Sandip, that offer a humorous and insightful perspective on the funny aspects of everyday life. Through witty illustrations and clever captions, the book explores the quirks, absurdities and relatable moments that define our daily experiences. This book is designed to be a conversation starter and a great way to bond with family and friends!
Available in 12 countries!
The e-book is now available on all of your eligible Kindle apps and devices. Choose from the countries listed below as per your location and click to buy.
New Book Release!
i didn't say it! - Vol.02
This is the second volume from the popular series “i didn’t say it!”, a collection of hand-drawn cartoons by designer Paul Sandip that humorously explore the nuances of everyday life. The series touches on a variety of relatable themes, whether it’s a playful take on modern relationships, social interactions, or the absurdities of daily life. Through his clean, minimalist style, Paul manages to capture the essence of these moments in a single frame, often leaving readers smiling at the stark truth his cartoons reveal. Loved by premier Indian institutes such as NID, IIT, NIFT & MIT… the first volume is already displayed in their libraries and is meant to trigger imagination of future innovators. Beyond the humorous takes and clever illustrations, “i didn’t say it!” offers valuable lessons in observation, creativity and the art of storytelling. This book is designed to be a conversation starter!
Specifications: Size: A5 | No. of Pages: 150 | ISBN 9789334041170 | Price: INR 499/- ⭐⭐⭐⭐⭐ Rating on Amazon.in
If you wish to get a book signed by Paul Sandip, contact us directly.
