Paul Sandip, Founder of PAUL STUDIO along with the directors of GM has been instrumental in bringing several iconic and innovative products to the Indian market since 2004. The design of the universal multi-plug was created to solve a nagging problem of loose 2 pin plugs falling off while in use and causing discomfort to users. The plugs fell off due to gravity as the regular multi-plugs used to be flat at the bottom and overall cuboid in shape. A very smart and simple idea solved the problem. The bottom face was tilted at an angle of 40° to improve convenience while plugging in. The angle stopped loose plugs from falling down. Translucent rear cover added an element of interest!