Ever thought of designing the aesthetics of this mundane object? Paul Sandip created this unique shape of Bulb holder  to hide the screws, normally seen in the other holders. He believes the success of any product lies in finding its true customer because every consumer is not always the customer. He wanted the electricians to be able to do a neat job!

Now it has been adapted by almost all manufacturers as it has become the most fast moving product off the shelf. This design has changed a stereotype and is now a standard in the trade, both in India and China.