Design for Social Change

Swechha, a prominent NGO in Delhi approached Paul to design the social campaign of cleaning the Yamuna river on International Volunteers Day in 2009. Impact full captions were coined by Paul and visually represented through posters to bring awareness about social responsibility towards conserving natural resources like water and energy, pollution in the city and the impact of global warming. Later some of the posters were converted into T-shirts on public demand.
Client: Sweccha, NGO.
Year: 2009