How could one add play value to a lunch box? Ofcourse, by having a short-span game which a child could play during lunch break! However, identifying the most appropriate game was the challenge apart from addressing the durability and cleanliness issues which the parents were more interested in while buying such products. Finally  'Noughts and Crosses' was voted to be the most preferred game in schools by children, hence was incorporated in the design of the lunch box.