Bluebird Pure Pvt. Ltd. was looking for India's best industrial product design agency in Delhi to help enhance their brand image with stylish, attractive and differentiated aesthetics for a domestic RO Water Purifier. Their technology promised up to 8 stages of purification and features like RO+UV+UF+Alkarich Technology and now they wanted "stunning looks" to allure customers. Our endeavor was to create an iconic look which would clearly cut the clutter of retail space and find mind-space of the consumers. After several rounds of iteration with the internal component layouts we finalized on the most compact "form factor" and developed a few physical samples to check the stability and ease of serviceability. The focal point of the product is the faceted surface on the front fascia which reflects the ambient light to create a dynamic visual effect.