Slide Background
UNIQUE WATER PURIFIER DESIGN
Unique Design Approach to Deliver Impactful Retail Attraction.
Slide Background
UNIQUE WATER PURIFIER DESIGN
Unique Design Approach to Deliver Impactful Retail Attraction.
Slide Background
UNIQUE WATER PURIFIER DESIGN
Unique Design Approach to Deliver Impactful Retail Attraction.
Slide Background
UNIQUE WATER PURIFIER DESIGN
Unique Design Approach to Deliver Impactful Retail Attraction.

SPARKLE RO WATER PURIFIER

Bluebird Pure Pvt. Ltd. approached us to help enhance their brand image with stylish, attractive and differentiated aesthetics for a domestic RO Water Purifier. Their technology promised up to 8 stages of purification and features like RO + UV + UF + Alkarich Technology and now they wanted “stunning looks” to allure customers. Our endeavor was to create an iconic look which would clearly cut the clutter of retail space and find mind-space of the consumers. We felt, Maximalism was the most appropriate choice to explore designs for Water Purifier. After several rounds of iteration with the internal component layouts we finalized on the most compact “form factor” and developed a few physical samples to check the stability and ease of serviceability. The focal point of the product was the faceted surface on the front fascia which reflects the ambient light to create a dynamic visual effect.

CONCEPT NOTE

We went against the popular concept of “Minimalism” which says “Less is More” and choose to explore “Maximalism” approach towards design, which was absolutely diametrically opposite, as here “More is More”. Maximalism lets colour, shapes, and texture do the talking. Maximalism does grab your attention!… and that is exactly what we wanted to achieve in this project. Max or Min. the product must win!

SPARKLE was launched in the Indian market in 2018 and became an instant hit for the brand.

IDEA TO PRODUCT LAUNCH

Whenever we take up any design project, we make sure we also take the idea to the market as envisioned by all stake holders. For that purpose, we engage in all the detailed activities such as interacting with R&D team to understand the manufacturing constraints, discuss price points with the Sales team and develop strategies along with the Marketing team, which helps us plan our design approach.

 

ANGULAR MULTIPLUG FOR GM

Paul Sandip, Founder of PAUL STUDIO along with the directors of GM has been instrumental in bringing several iconic and innovative products to the Indian market since 2004. The design of the universal multi-plug was created to solve a nagging problem of loose 2 pin plugs falling off while in use and causing discomfort to users. The plugs fell off due to gravity as the regular multi-plugs used to be flat at the bottom and overall cuboid in shape. A very smart and simple idea solved the problem. The bottom face was tilted at an angle of 40° to improve convenience while plugging in. The angle stopped loose plugs from falling down. Translucent rear cover added an element of interest!

DESIGN PROCESS

Paul Sandip, Founder of PAUL STUDIO along with the directors of GM has been instrumental in bringing several iconic and innovative products to the Indian market since 2004. The design of the universal multi-plug was created to solve a nagging problem of loose 2 pin plugs falling off while in use and causing discomfort to users. The plugs fell off due to gravity as the regular multi-plugs used to be flat at the bottom and overall cuboid in shape. A very smart and simple idea solved the problem. The bottom face was tilted at an angle of 40° to improve convenience while plugging in. The angle stopped loose plugs from falling down. Translucent rear cover added an element of interest!

The design of the universal multi-plug was created to solve a nagging problem of loose 2 pin plugs falling off while in use and causing discomfort to users. The plugs fell off due to gravity as the regular multi-plugs used to be flat at the bottom and overall cuboid in shape. A very smart and simple idea solved the problem. The bottom face was tilted at an angle of 40° to improve convenience while plugging in. The angle stopped loose plugs from falling down. Translucent rear cover added an element of interest!

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