GLUMAN is a leading brand in high quality plastic household products in India. One of the directors approached us to design and develop an "attractive"  sauce bottle. The thought behind designing this sauce bottle was to bring an 'oomph factor' to an otherwise ubiquitous and mundane everyday object. The sensuous form of the bottle was meant to intuitively connect with the user's desire to squeeze it!

Today, Squeezy is mass produced out of 40 injection moulding machines sitting  in a 80,000 sq. ft. manufacturing facility with a fully air conditioned tool room and workforce of over 400 people.

Squeezy can be spotted at mostly cafeterias and restaurants...Domino's Pizza being one of them.