PAUL STUDIO is a red dot award winning Industrial Product Design company. Our clients include LG, Whirlpool, Havells, Orient, Halonix, Luminous, Bluebird, Catvision, Instapower, PHFI, Jagdamba Cutlery and many more. We have a large network of plastic enclosure manufacturers for electrical devices or instruments ranging from Hand-held, Wall-mount, Desk-top to suit your project or application. If you are looking for a industrial design agency in Delhi, India who can also convert ideas into tangible products. We are here to create business impact through our unique Design Thinking!
Featured Projects:
Air Cooler for Orient Electric Ltd.
Orient Electric Ltd. a leading Indian Home Appliances brand with significant global presence was looking for an industrial product design studio in Delhi to design a Desert Cooler for the summer of twenty eighteen. They found us to be the most competent amongst several other product design companies in Delhi. When we started to look around what the market offerings were, we were surprised to see how a simple air cooler was “over-designed” just for the sake of differentiation. Superfluous elements of design not only added visual complexity but it also burdened the product with extra plastic part costs. Most designs were sticking out but none were ready to gel in smoothly into your living or bed room, quietly. I remember speaking to a potential customer about his vision of a smart air cooler. He had remarked – “I want to feel the cool air and not see the source of it.” “Simplicity is the ultimate sophistication” with this belief we set out to create a design language which comprised of certain “Aesthetic Elements” that formed the basic DNA thread connecting all the functional elements to attain a cohesive design identity. The result was subtle yet distinctly identifiable. The new Orient Air Cooler looks nothing like any other air cooler in the market. It comes with fully collapsible louvres that prevent the entry of dust and insects, even when it is switched off, thus preventing mosquito breeding. Our approach towards creating this “super normal” cooler design was all about reducing things to their functional essentials, without compromising on the aesthetic pleasantness.Stella Modular Range for Orient Electric Ltd.
Orient Electric Ltd. a major leading Indian electrical brand with significant global presence approached us to create another modular range of switch plates & accessories, after the success of our first 2 projects with them. We were engaged to bring in our techno-aesthetic expertise in designing stylish yet cost efficient products. As Product Design Company in Delhi, our major role was to establish the structural platform, surface styling and design specifications while co-working on engineering aspects with Orient’s R&D team. We wanted to evoke a feeling of “safe and sturdy” product by design. Launched in the Indian market and available through a wide network of retail outlets pan India.Success Stories:
HALO Smart IOT Ceiling Fan for HALONIX
The name ‘HALO’ as it suggests is a circular ring around the front fascia of the fan. This unique design concept sets apart this ceiling fan design from the other fans available in the market. We have also created a signature design element in the fan which will help Halonix establish their brand identity in the long run: note the circular metallic deco inspired from the logo itself. The overall design maintains a very minimal theme giving highlights on the deco elements to accentuate the product and give it a fresh and dynamic look. Moreover HALO is IOT enabled with Halonix Smart IOT App. which allows you to control the fan in various modes through your mobile phone, using Alexa or Google Assistant Voice controls adding a new dimension of comfort and experience. It also comes with a remote. Launched in 2019.Sparkle RO Water Purifier for Bluebird
Bluebird Pure Pvt. Ltd. was looking for India’s best industrial product design agency in Delhi to help enhance their brand image with stylish, attractive and differentiated aesthetics for a domestic RO Water Purifier. Their technology promised up to 8 stages of purification and features like RO+UV+UF+Alkarich Technology and now they wanted “stunning looks” to allure customers. Our endeavor was to create an iconic look which would clearly cut the clutter of retail space and find mind-space of the consumers. After several rounds of iteration with the internal component layouts we finalized on the most compact “form factor” and developed a few physical samples to check the stability and ease of serviceability. The focal point of the product is the faceted surface on the front fascia which reflects the ambient light to create a dynamic visual effect.
Distribution Board for Havells
Metalica series of Distribution Boards focuses on user-centered design especially in its aesthetics & engineering qualities, and pivots on the concept of simplicity of use. The series has been designed to meet the aesthetic requirements of the modern interiors which demand that a distribution board should blend perfectly with other decorative elements of the room, be it the living room of a house or a corporate office or a showroom. The unique design and ‘ease of use’ of Metalica Distribution Boards truly set them apart. The premium metallic finish and ‘Pull To Open’ type magnetic door handle reflect that even the smallest of detail has been perfected to ensure superior user experience. We proposed the magnetic lock which combined the idea of minimalism in aesthetic appeal and ease of use. The product was further developed by the in-house technical team at Havells R&D Center.
